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Topic: Cultural Symbolism of Brands and Group Identity: Consequences for Self-Brand Relationships

Speaker: Dr. Carlos J. Torelli, Assistant Professor of Marketing at theCarlsonSchoolof Management, University ofMinnesota.

Time : 1:30 - 3:00pm, March 25, 2009

Location: Room 111, NewBuildingofGSM,PekingUniversity

Welcome to attend!