Topic 1: FIRM STRATEGIES IN THE “MID TAIL” OF PLATFORM-BASED RETAILING
Speaker: Baojun Jiang, Tepper School of Business, Carnegie Mellon University
Time: 1:30-3:00pm, Nov.23, 2010
Location: Room217, New Building of GSM, Peking University
Welcome to attend!
Topic 2 : PERFORMANCE AND PROCESS IMPLICATIONS OF THE GLOBAL VERSUS
LOCAL FOCUS OF NEW PRODUCT DEVELOPMENT
Speaker: Muammer Ozer, Associate Professor, City University of Hong Kong
Time: 3:00-4:30pm, Nov.23, 2010
Location: Room217, New Building of GSM, Peking University
Abstract:
The important roles of globalization and product innovation in firm performance have long been recognized in the literature. Building on these two main research streams, this study proposes and tests a series of hypotheses pertaining to the performance and process implications of developing new products for global markets. The results of an empirical study indicated that developing new products for global markets is positively related to different dimensions of new product performance. They further suggested that compared to developing new products for local markets, developing new products for global markets requires relatively different organizational structures, new product development processes, activities, and timeframes.
Welcome to attend!
