报告题目:Price Decision Support Systems
报告人: Alan Montgomery, Associate Professor of Marketing,
Tepper School of Business, Carnegie Mellon University
时间: 7月10日(星期日) 4:30pm-5:30pm
●Application of consumer behavior models to intelligent computer agents
●Predictive models of browsing behavior using clickstream data
●Analysis of Clickstream Data
●Data mining using point-of-purchase retailer datasets
●Marketing Decision Support Systems