Organization and Strategy Seminar（2015-04）

Topic：Visioning within Business Ecosystems

Speaker:Ke Rong, University of Cambridge

Time: Monday,26 October, 13:30 – 15:00 pm

Location: Room 111, Guanghua Building 2

Abstract:

This paper explores vision and visioning processes and practices at the business ecosystem level. The research findings expand the construct of vision from the technology and product level towards the inter-organizational level, in the context of the business ecosystems of inter-dependent stakeholders. We found that different business ecosystem structures lead to three patterns of visioning process and practice adopted by the focal company, which we name magnet-based, compass-based, and chain-magnet visioning. This paper develops an integrated framework of ecosystem visioning process and practice, which contributes both to the traditional strategy process and practice theories, as well as to platform strategy theory and business ecosystems theory.

Your participation is warmly welcomed!