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金融学系列讲座(2008-11-25)

时间:2008-11-21

题目:What happens in acquisitions? Evidence from brand ownership changes and advertising investment

演讲人:Edward Fee, Michigan State University

时间:11月25日(周二)下午1:30-3:00

地点:新楼215 教室

摘要:We study a large sample of brands that are acquired and find that new owners display anabnormal propensity to sharply increase or decrease advertising spending, with large decreasesbeing particularly common. Increased privat

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